Surf’s up: Looker makes the most of beach location to draw employees from both sides of the mountains

Surf-loving techies looking to catch a break may find what they are looking for at big data analytics startup Looker in Santa Cruz.

Use Data to Level the Diversity Playing Field
insideBIGDATA April 17th, 2017

If you’re talking diversity in business, you have to speak data. Percentages of the workforce that are women, people of color, gay, transgender – these are the metrics that businesses are measured against, and leaders often talk up their numbers when they compare favorably to peers.

How This CMO Deals With Aggressive People at Work
Fortune April 13th, 2017

The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for, “How can women be taken seriously in a room full of men?” is written by Jen Grant, chief marketing officer of Looker.

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer
Buffer April 6th, 2017

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work.

BigQuery Through The Eyes of Lookerk
DMN April 5th, 2017

By now everyone with a stake in big data – which is probably just about every business person you can imagine – has heard of Google's introduction of BigQuery, its online data transfer and management solution, announced at last month's Cloud Next conference.

Audience Analytics by Permutive Looker Block
MarTech Series April 5th, 2017

As content management continues to be central to the success of B2B commerce and sales enablement programs, marketers are increasingly chiming in with their thoughts on how to leverage analytics for better customer engagement. Relying on Data Management Platform is a key ROI-specific investment that CMOs can make in this direction, enabling marketers to target audiences with cross-channel campaigns. That too, real time! Permutive, the leading real-time Data Management Platform for publishers and B2B marketers partnered with Looker, a B2B Data Analytics Platform to introduce Audience Analytics as part of Permutive Looker Block.”

Big Data Can Be Too Much of a Good Thing. These Startups Make It Useful
Inc April 4th, 2017

As big data gets bigger, tools that help companies make sense of it are growing ever more vital.

Get Ready for the Analytics Bot Invasion
InformationWeek April 4th, 2017

Lookerbot is another analytics bot that integrates with Slack to make enterprise collaboration more efficient by bringing real-time insights into any conversation. Lookerbot is built on the Looker API and SDKs. The code and installation instructions are available on GitHub.

I’m Sorry, But Those Are Vanity Metrics
First Round Review April 4th, 2017

Our taste for vanity metrics starts early. Take schools, in which most students receive grades. Does an “A” reflect the promise of a student’s future performance or actually show who's better at studying? On its own, doesn’t a “B” just signal “work harder” rather than “work smarter?”

Looker of Santa Cruz lands $81.5 million
Santa Cruz Sentinel March 31st, 2017

Analytics startup Looker has closed an $81.5 million Series D funding round led by CapitalG, Alphabet’s growth equity investment fund, the company announced Thursday. Alphabet is the parent company of Google.