Google Cloud + Looker for marketing analytics
Looker allows anyone in your business to quickly analyze and find insights in your datasets. By bringing together all your marketing data into Google BigQuery and connecting directly to it, Looker helps lay the foundation for a truly data-driven marketing function.
With Google + Looker, marketers can:
- Curate and explore all your marketing data at any scale without compromising performance and flexibility
- Access high-resolution dashboards for collaborative data discovery
- Get real-time results from a single source of truth of all your marketing as well other data sources
- Better understand customer behavior and purchasing trends across various cohorts
- Evaluate the performance and impact of all your marketing and advertising tactics
“Everyone at Blue Apron is excited about using Google BigQuery with Looker. Business users and marketers are more empowered to look for answers instead of waiting for analytics teams.”
- Sam Chase, Tech Lead, Data Operations, Blue Apron
Looker is the business intelligence (BI) and analytics platform that is now part of Google Cloud.