Among today's companies, the SaaS business model is more popular than ever. As a result, there is a growing need for analytics specific to this space. Companies want to answer questions regarding things like user interaction, platform reliability, enrollment, activation, etc.
To accomplish this, many of the leading SaaS companies, including Asana, Hubspot, Buffer, and Twilio, have turned to Looker for their analytics. As an entirely web-based platform, Looker connects directly to your database, ensuring you get real-time access to all of your data, not just a subset. But that's not all. This data is easily accessible and can be explored by anyone and everyone within your company. Product people can explore exactly how their customers use features and A/B test upcoming ones. Sales people can understand the full sales cycle from first touch to close. Marketing can measure their efforts through powerful attribution analysis. C-Suite can view real-time dashboards of key KPI's to monitor the overall business.
All of this, and much more, is possible without having to run to a technical team first. Instead, your data team, unburdened by constant report requests, can focus on maintaining a robust data model and answering more complex questions.
If you'd like to learn more, feel free to check out this brief overview white paper!