With the massive amount of mobile games available for download, this creates even larger competition for game studios. But how do these studios measure what's working and what's not? If players are getting stuck on a particular level and quitting, how can the developers know? How can time of gameplay be properly measured if the app is on in the background? The simple answer is user data. The more complex answer requires some more in depth analysis.

When it comes to measuring the success of a game, monthly active users, or MAU, is the top metric companies are concerned about. The more users a company has, the more chances there are for those gamers to upgrade to a paid account or refer the game to a friend. More importantly, these companies are interested in user behavior and how people playing the game interact. Games are constantly updating through the insights found in user behavior, improving the user experience to maximize gameplay.

Cohort Analysis is something gaming companies pay attention to when measuring engagement. With most games, there are levels that are harder than others. With Looker, gaming companies can better track level engagement by cohort, making sure a particular level isn't too difficult for users. If this is the case, the developers can then update their difficult level to make it easier and allow the user to progress deeper into the user funnel. With mobile gaming analytics driving developers' decisions, they can make better informed decisions that lead to more success.

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