Data Management Architecture is changing. The days of ETL and data teams spending hours, days and weeks cleansing data to run reports are gone.

With Looker, a modern in-database analytics platform, data teams are freed up to focus on complex queries and business users have the ability to explore, adjust, and even build their own queries. Unlike the previous generations of master data management architecture, Looker connects to any SQL compliant database to provide a comprehensive and real time view of your business. Users are no longer hindered by pre-build dashboards and queries which cannot answer all of their questions in real-time. With Looker, users simply add the fields they want to query, click 'run', and they have access to real time and actionable data.

Looker's modern data architecture allows you to get more out of your data. By connecting directly to your data storage, Looker provides end-users with the ability to drill into their reports, grab new fields to query, and explore your entire business in real-time-- without bogging down your data team with additional requests.

For more information on Looker's modern data architecture, check out our Overview White Paper.

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