Live data visualization is becoming a more and more important requirement and a lot of analytics technology platforms are not equipped to handle that need. They often rely on tricky in-database operations that take time to complete, thus ensuring that your data is alway a little bit behind. That is OK for some data sets but other ones just have to be real-time, live data visualizations.
Looker makes it easy for anyone to view data in real-time through efficient database querying. By modeling data at query run-time your business logic can be applied to data where it lies, in real-time. And by having a robust SQL querying engine, Looker makes it possible to skip the ETL process altogether which is a huge optimization in terms of live data visualization.
Find out why companies like PayPal, Jet.com, Sony, and Amazon choose Looker for their analytics needs.