Until recently, anyone that wanted to take advantage of event marketing analytics needed to have SQL experts available to create data cubes for end users so they could query them with traditional BI tools. Ugh – too many steps that take too long.

Looker teamed with Snowplow to close the loop for a powerful end-to-end solution for understanding event data. Now businesses can capture detailed data, store it in a data warehouse, and create actionable insights with Looker. Looker shares the data with anyone, without needing technical expertise, making collaboration easy.

  • Explore all your data and customize your metrics
  • Analyze it where it lives without moving it
  • Interpret data in seconds with simple, powerful visualizations

The video will dive in a little deeper into the analytics that you will love to love.

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