Imagine being able to cohort your user base by any attribute in your database. What if you could do it dynamically and ad-hoc without writing any SQL or waiting in any analytics queues?
Looker enables people, with any technical ability, to easily create cohorts and tease out correlations. Marketing, sales, and advertising teams can use Looker to figure out what campaigns and strategies work and which ones don't.
Looker enables you to cohort users, based on any attributes, in your database, such as:
- Date of Sign up
- Referrer (Facebook, Google)
- Organic vs. Paid Search
- Platform (Mobile, Desktop)
Read the white paper to discover how your non technical users can build cohorts in just minutes.