Director of Account Strategy & Development
Upworthy’s mission is to “tell stories that matter”, not just headlines that drive clicks. Determined to create and deliver content that keep people engaged and informed, they turned to Looker.
With Looker, they have real-time access to key data, which tells Upworthy how many minutes their readers were actually paying attention. Through the Looker platform, they can share this insight with their content teams, ensuring the creation of content their readers want. They then share the data with their advertisers, proving their content performs well.
at a glance