"Even if you don't have a strong data background, if you notice a trend you can ask the system what’s changed. It enables people to slice and dice things, without having to use code."
TransferWise is an international peer-to-peer matching service that lets people send money abroad at the lowest possible cost. Demand for the service has been growing rapidly, and they needed to scale up fast. The company was looking for the right solution to help shift their culture to an agile, data-driven organization.
Before Looker, the business teams were dependent on the analysts to provide data for everything, from who their users were to how ads were performing. The analysts were bogged down, extracting data and running all queries, and because they used a tool that only one person knew how to maintain, there were often bottlenecks.
Today, each team at TransferWise uses Looker’s interactive reports and dashboards to run its operations and track KPIs, but they also use the data to streamline processes, identify new revenue opportunities, and steadily increase the appeal of the service to high-value customers.
Additionally, the data analysts no longer are weighed down by routine tasks such as reporting, fixes, and foundational coding, so they can focus instead on the forward-thinking analysis that drives the next phase of growth.
at a glance