By positioning data as an internal product, people know that data isn’t solely used for powering one specific application.

James O’Hare

Data Architect



Simply Business simplifies and transforms insurance experiences with data

Founded in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. The company specialises in public liability insurance for small to medium enterprises (SMEs) and insures over 750,000 small businesses and landlords. Using the power of technology and data, Simply Business has transformed the client experience and become one of the UK’s biggest business insurance providers.

Since 2014, Simply Business has leveraged Looker to streamline data access and deliver actionable insights across the organization. Over the years, they’ve found new ways to customize the way their employees experience and take action with data.

Read the full case study

Watch webinar


  • Centralized access to data from SaaS and in-house applications
  • Sped up contact centre analytics by 99%, decreasing compliance reporting timelines and allowing the team to more quickly transform customer experiences
  • Automated workflows to include predictive lead-scoring and automated priority outreach
  • Company-wide analytics hub centralizes adding, defining, and accessing trusted metrics as data sources, volume, and use cases continue to grow

Looker for marketplaces

Marketplaces face the unique challenge of needing to engage with and support a variety of customers and demographics. Ultimately, everyone reviews the same information, and data is analyzed from the perspective that serves their specific function. Looker makes it easy to dig deeper and do more with your data.

Love your analytics

Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.

Request a demo