"In the past we would end up creating a number of data aggregations and layers. Anytime you touch the data there is a cost, whether in time or resources. Looker lets us avoid this cost."

Stewart Duncan

Director of Data Science



Reveal the Hidden Potential in Data

As one of the UK’s biggest commercial insurance brokers, Simply Business provides insurance specifically tailored to the needs of Britain’s businesses.

With Looker on top of their own database, they’re able to easily model their data in a way that’s meaningful to them - with their own custom data logic, they can now get to the deepest level of insight with their data.

Now that the data is available to everyone across the company, teams are able to analyze data in ways they never imagined. In fact, recent data dives resulted in the creation of twelve new types of coverage, now being offered to their clients, and satisfying a client need they previously didn’t know existed.

Simply Business
Success Story


  • Looker on top of their own database enables them to specifically model their data
  • Employees now run their own analysis with Looker, revealing untapped value
  • Teams now have more flexibility with automated reporting and simplified queries
  • Visualizations allow real-time insight into test results and drives enhancements

Looker for Marketplaces

Marketplaces face the unique challenge of needing to engage with and support a variety of customers and demographics. Ultimately, everyone reviews the same information, and data is analyzed from the perspective that serves their specific function. Looker makes it easy to dig deeper and do more with your data.

Love your analytics

Business intelligence, big data analytics, or a 360 view of your customers. Whatever you need, Looker can help. Talk to our data experts.

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