In the past we would end up creating a number of data aggregations and layers. Anytime you touch the data there is a cost, whether in time or resources. Looker lets us avoid this cost.
Director of Data Science
As one of the UK’s biggest commercial insurance brokers, Simply Business provides insurance specifically tailored to the needs of Britain’s businesses.
With Looker on top of their own database, they’re able to easily model their data in a way that’s meaningful to them - with their own custom data logic, they can now get to the deepest level of insight with their data.
Now that the data is available to everyone across the company, teams are able to analyze data in ways they never imagined. In fact, recent data dives resulted in the creation of twelve new types of coverage, now being offered to their clients, and satisfying a client need they previously didn’t know existed.
at a glance
Marketplaces face the unique challenge of needing to engage with and support a variety of customers and demographics. Ultimately, everyone reviews the same information, and data is analyzed from the perspective that serves their specific function. Looker makes it easy to dig deeper and do more with your data.
Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.Request a demo