industry - Digital Media
Looker allows media teams to get the most out of their data by providing a single source of truth. Use Looker to provide data access to everyone, and allowing users to dig in to ask and answer their own questions.
Making Data Matter
Upworthy’s mission is to “tell stories that matter”, not just headlines that drove clicks. Determined to create and deliver content that keep people engaged and informed, they turned to Looker.
With Looker, they have real-time access to key data, which tells Upworthy how many minutes their readers were actually paying attention. Through the Looker platform, they can share this insight with their content teams, ensuring the creation of content their readers want. They then share the data with their advertisers, proving their content performs well.