Looker Blog : Data Matters

4 Questions to Ask Yourself Before You Start a Marketing...

Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...


Data Stories

Aug 9, 2017

Specializing Retention Emails Using Behavioral Data

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 3, 2017

Why we release every four weeks

Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...


Product

Aug 1, 2017

Lightning Talks at JOIN 2017: What to Expect

When we sent out a call for speakers to present at JOIN 2017, we were excited and humbled by the number of data...


Company

Jul 26, 2017

Closing the Loop Between Data Analysis and Action

Tell me if this sounds familiar. You want to do a comprehensive analysis of your customers--to identify high-value...


Product

Jul 25, 2017

Marketing Analytics for Everyone

It seems like 2017 is the year of marketing. User retention, ROI on ad-spend, customer lifetime value, predictive...


Product

Jul 19, 2017

Redshift, BigQuery, and Apache Spark, Oh My! - Looker’s...

Today, for the first time, we’ve collected everything we know about databases in one place, and we hope it will...


Tech Talk

Jul 17, 2017

Data of Thrones Part III: 7 Predictions for Game of...

Part of the draw of Game of Thrones are the challenges to normal storytelling tropes employed by both George R R...


Data Stories

Jul 13, 2017

The Era of the Cloud and the Intelligent Business

We are honored to be included, along with many customers and partners, in the Forbes Cloud 100. It's impressive to...


Company

Jul 11, 2017

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Meet Looker Data Apps: One Giant Step Towards Being...

Announcing Looker Data Apps, applications that sit on top of the Looker Data Platform and make Looker the central...


Company

May 5th, 2016

Introducing Looker Office Hours

Introducing Looker Office Hours, a chance to meet with the Looker Success Analysts monthly at our San Francisco and...


Company

Apr 18th, 2016

When Our Customers Win, We Win

Looker is very thankful to have won several Best of 2015 awards from G2 Crowd. Read more about Looker's Customer...


Company

Feb 16th, 2016

Etsy, Kiva.org, and Snagajob centralize their data on HP...

The advent of fast performant databases have expanded the possibilities for Business Intelligence solutions that take...


Company

Aug 7th, 2015

The End of Data Bread Lines

There is a lot of talk about “Data-Driven” cultures and it’s the right kind of talk. When people have access to the...


Company

Feb 5th, 2015

Partnering with Cloudera to Provide Truly Interactive...

In an effort to extend access to Hadoop and broaden its value across the enterprise, Cloudera has announced the...


Company

Jan 9th, 2015

The Five Letters That Will Change the Data World - BYOBI

BYOBI is an acronym I first heard on a telephone call with a VP of Technology at a large corporation. The word is...


Company

May 23rd, 2014

Looker named on of the Red Herring Top 100 North America

Last week I had the privilege of presenting Looker at the Red Herring event in Monterey. It could have been the home...


Company

May 21st, 2014

My Company Just Got Bar Mitzvahed

Looker turned two years old on the ninth of January. I’ve thought a lot about what this means to me, and it keeps...


Company

Jan 28th, 2014

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Looker, Hadoop and Ice Hockey

Announcing Looker for Hadoop: Getting more from your Hadoop cluster by analyzing the data where it sits.


Tech Talk

Feb 8th, 2016

Name Game: Step 1 - Simple Measures

We'll continue going through the LookML model building and then build some data discovery widgets to learn about the...


Tech Talk

Jan 15th, 2016

Name Game: Step 2 - Computed Dimensions

We'll continue going through the LookML model building and then build some data discovery widgets to learn about the...


Tech Talk

Jan 15th, 2016

Name Game: Step 3 - Filtered Measures

We'll continue going through the LookML model building and then build some data discovery widgets to learn about the...


Tech Talk

Jan 15th, 2016

Name Game: Step 4 - Normalizing Populations with Cohorts

We'll continue going through the LookML model building and then build some data discovery widgets to learn about the...


Tech Talk

Jan 15th, 2016

Name Game: Step 5 - Using Rank to Figure out Name Density...

We'll continue going through the LookML model building and then build some data discovery widgets to learn about the...


Tech Talk

Jan 15th, 2016

Name Game

Even very simple data sets can be complex to analyze. Starting with a really simple data set of names, we're going...


Tech Talk

Jan 14th, 2016

Data Hacking : Coding up a Recommendation Engine from...

BigQuery provides a sample data set of some playlist data. Using BigQuery's sample data set of some playlists, we...


Tech Talk

Jan 8th, 2016

Customer Lifetime Value Part 1: Survival Analysis

Many businesses view customer lifetime value (LTV) as the Holy Grail of metrics, however, there are a multitude of...


Tech Talk

Jan 4th, 2016

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Flexible Visualization Editing

For years, Looker has been providing the best interface for querying your data. Today, Looker is excited to be...


Product

Jul 28th, 2016

3 Key Considerations for Embedded Analytics

Shohei Narron, Sales Engineer at Looker, walks through the importance of embedded analytics and explains how Looker...


Product

May 24th, 2016

Rather Dashing Dashboards

Looker dashboards are a key tool for telling interesting stories with data. Recently, we took the opportunity to make...


Product

May 10th, 2016

Data Apps to Launch Us Into Orbit

From the beginning of Looker, reusability has been at the core of our product philosophy. Today, we launch Looker...


Product

May 4th, 2016

Why I Chose Looker

Daniel Mintz, Looker's new Chief Data Evangelist, explains why he chose Looker as a customer and why he chose to come...


Product

Apr 25th, 2016

Segment Sources & Looker Blocks

Looker is proud to be a launch partner for Sources, Segment’s new offering for pulling data from channels important...


Product

Apr 6th, 2016

Build Complex Analysis In Just an Hour or So with IBM +...

We are excited to announce our partnership with IBM. Learn how Looker directly leverages the power of IBM’s compute...


Product

Mar 28th, 2016

Why we created the Lookerbot for Slack

Looker and Slack are on similar missions - to change the way people work. Looker is changing how people make...


Product

Mar 15th, 2016

mParticle's New Integration : Looker

Read about mParticle's recent integration with Looker, providing better insights and data-driven decisions to every...


Product

Dec 16th, 2015

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Accelerating Customer Expansion with Data

For the Looker Customer Success team, data is an integral part of our up-sell workflow. Read more about how with...


Data Stories

Apr 19th, 2016

Empowering Yieldify with Data: What has Looker done for us?

Yieldify Business Intelligence Analyst Demis Bhojoo looks at how Looker has changed the way employees at Yieldify...


Data Stories

Apr 4th, 2016

How We Turn Customer Data into Revenue

Brian Lafaille, Account Manager at Looker, walks through a few of the ways the Customer Success team leverages...


Data Stories

Mar 30th, 2016

Marketing Attribution Made Easy with Centralized Data

Rich Taylor, Sr. Director of Marketing at Looker, speaks on the current state of Salesforce data reporting and the...


Data Stories

Mar 11th, 2016

Affinity Analysis for Recommendation Engines

Lots of businesses make good use of recommendation engines based on affinity analysis to improve their offering. By...


Data Stories

Mar 9th, 2016

US Budget 2017 Navigator

I found a CSV of the proposed United States budget. I uploaded it directly into BigQuery and built a small model....


Data Stories

Feb 29th, 2016

Salesforce Analytics that Sales Operations Love

Learn about how ingesting Salesforce data into Looker with improved real-time reporting, drillability, and...


Data Stories

Feb 3rd, 2016

Using Data to Improve Sales Development

Read about how the Looker Sales Development team moved away from reporting directly Salesforce to having a more...


Data Stories

Jan 19th, 2016

Looker’s Data-Driven Culture – It’s not just about the data

Read about how Looker's journey of being a data-driven company influenced a more enabled and entrusted organization.


Data Stories

Oct 21st, 2015

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Why we release every four weeks

Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...


Product

Aug 1st, 2017

Lightning Talks at JOIN 2017: What to Expect

When we sent out a call for speakers to present at JOIN 2017, we were excited and humbled by the number of data...


Company

Jul 26th, 2017

Closing the Loop Between Data Analysis and Action

Tell me if this sounds familiar. You want to do a comprehensive analysis of your customers--to identify high-value...


Product

Jul 25th, 2017

Marketing Analytics for Everyone

It seems like 2017 is the year of marketing. User retention, ROI on ad-spend, customer lifetime value, predictive...


Product

Jul 19th, 2017

Redshift, BigQuery, and Apache Spark, Oh My! - Looker’s...

Today, for the first time, we’ve collected everything we know about databases in one place, and we hope it will...


Tech Talk

Jul 17th, 2017

Data of Thrones Part III: 7 Predictions for Game of...

Part of the draw of Game of Thrones are the challenges to normal storytelling tropes employed by both George R R...


Data Stories

Jul 13th, 2017

The Era of the Cloud and the Intelligent Business

We are honored to be included, along with many customers and partners, in the Forbes Cloud 100. It's impressive to...


Company

Jul 11th, 2017

Data of Thrones Part II: Women on Screen

Game of Thrones has been both criticized for its treatment of women and praised for its fiercely bold female characters.


Data Stories

Jun 29th, 2017

The JOIN 2017 Agenda is Here and it Rocks

Ask any of my friends or colleagues, they will tell you that I’m easily excitable. With that said...this agenda is...


Company

Jun 28th, 2017

Kustomer + Looker Put Support Data Through a New Lens

The Customer Support function is playing an increasingly strategic and valuable role in companies. Today, we are...


product

Jun 22nd, 2017

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