Looker Blog : Data Matters

Fantasy Football: Player and Position Analysis

Forbes pegged the fantasy football market at over $70 billion dollars, with nearly 60 million players building teams....


Data Stories

Aug 30, 2017

5 Key Elements for Leveraging Data to Lead a Marketing Team

There are many aspects to leading and guiding a group of marketers to a business goal. I bet you have three or four...


Data Stories

Aug 29, 2017

How Looker + Denodo Deliver Quicker Insights for Ultra...

Denodo is a data integration and data management company that’s partnered closely with Looker. Our platform...


Data Stories

Aug 25, 2017

5 Tips for Growth Attribution Modeling That Actually Work

Someone told me that marketing attribution was a ‘sexy’ thing to talk about in the analytics community. Despite all...


Tech Talk

Aug 22, 2017

AWS Cost Optimization in Minutes: Usage Data, Cost...

As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...


Product

Aug 21, 2017

Multi-Dimensional Segments For Improved Customer Nurturing

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 17, 2017

How We A/B Test Looker.com at Looker

If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...


Tech Talk

Aug 16, 2017

Build a Path to Predictive Analytics with Big Squid & Looker

What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...


Product

Aug 15, 2017

AWS + Looker: Getting the Most Out of the Cloud

Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...


Product

Aug 14, 2017

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Announcing the Lookerbot for Slack Enterprise Grid

The Lookerbot allows members of your organization to easily pull results from Looker directly into Slack to answer...


Company

Jan 31st, 2017

Happy Birthday Looker, and Thank you

Looker is five. It is kind of hard to believe. Thinking back, it seems like we were getting started just yesterday....


Company

Jan 24th, 2017

Operationalize Your Data with Looker Data Actions and...

Combining customer event data from mobile and web with data from cloud sources like Salesforce, Zendesk, and Sendgrid...


Company

Dec 20th, 2016

Segment + BigQuery Launch

We’re excited to be a launch partner for Segment’s support for Google BigQuery. Both technologies have proven to be...


Company

Dec 8th, 2016

How to chat with Data

Big news, the Lookerbot - our chatbot - is live in Slack’s App Directory. We launched the Lookerbot in April and have...


Company

Dec 1st, 2016

Parse.ly and Looker: Instant In-House Audience Analytics

Parse.ly recently introduced their Data Pipeline product. Building on the analytics infrastructure expertise they’ve...


Company

Oct 4th, 2016

Campaign to Cash Looker Block - Monitor and Measure your...

Modern marketing organizations utilize multiple tools to execute and track campaigns. However with so many different...


Company

Sep 13th, 2016

Forrester Vendor Landscape - Insights Platform

Looker CMO Jen Grant speaks on Lookers inclusion in Forrester's latest report for Q3 of 2016. Read about how Looker...


Company

Aug 7th, 2016

Catching the Third Wave

Mary Meeker of Kleiner Perkins talks about are something we see every day. Data is either stuck in a bottleneck...


Company

Jun 1st, 2016

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A Confession

Most analysts would agree that SQL is simultaneously one of the most valuable and most frustrating tools in their...


Tech Talk

Jun 15th, 2016

Is It Worth Centralizing My Data?

At Looker, we talk to a lot of companies about their data. One of the most common conversations we have is around...


Tech Talk

May 2nd, 2016

Looker and Auditing Internal Salesforce Data

While Looker is great for taking a closer look into your data, it's also great for identifying what's missing. In...


Tech Talk

Apr 14th, 2016

Fun with Data - Hacking Hacker News

Explore the Hacker News data set with Lloyd Tabb, Founder and CTO of Looker, to discover the anatomy of popular posts...


Tech Talk

Mar 29th, 2016

How to Accurately Analyze User Engagement Across Multiple...

Want to get more out of your user engagement? Read about how with Segment collecting user engagement data paired with...


Tech Talk

Mar 2nd, 2016

Elevating the Power Vertica to the Cloud: Looker for...

Learn how HPE has made it even easier to deploy Vertica in the way that your business requires, either in the cloud...


Tech Talk

Feb 25th, 2016

Data Analysis with Spark SQL

Spark has become a natural choice for large scale data processing. Learn about how Looker can provide a complementary...


Tech Talk

Feb 18th, 2016

Heaps of Looker Love

Read about Looker's new partnership with Heap SQL. With the Heap SQL Looker Block, organizations can perform custom...


Tech Talk

Feb 10th, 2016

Big Advances in Big Analytics

Todd Nemet, Product Manager at Looker, talks through the recent advancements in interactive analytics on Hadoop,...


Tech Talk

Feb 9th, 2016

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Yes! We Have No Connectors

Over the last decade, we’ve seen an explosion of SaaS applications, all of which produce business-critical data....


product

Apr 6th, 2017

Announcing the Looker Block for Audience Analytics by...

We are excited to announce our new Audience Analytics Looker Block, which lets publishers instantly compare, see the...


product

Apr 4th, 2017

Improvado + Looker: Aggregate 40+ Cross-Channel Ad...

Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly...


product

Mar 23rd, 2017

The Journey to Agile Analytics

The traditional approach to analytics is far from agile. Before you can even ask a question you need to first extract...


product

Mar 21st, 2017

Creating Looker Explores Your Users Will Love

Data is powerful, but can be overwhelming. Especially if you don’t have a background in databases and/or analytics....


product

Mar 14th, 2017

We Architected Looker to be Flexible, Scalable and...

Most companies use tens or even hundreds of business tools - marketing automation, financial planning, business...


product

Feb 15th, 2017

Introducing Looker 4

We are so excited to introduce Looker 4, fulfilling our vision of Looker being a complete data platform. It’s is a...


Product

Oct 18th, 2016

The ROI of Looker, Part 1: Scaling and Cost-Savings

One way many customers like to show the impact of Looker on a business, is through the lens of ROI. We’ve seen this...


Product

Aug 15th, 2016

Looker + Stitch: Combine and derive immediate value from...

By using Stitch together with Looker and a fast analytical database, customers routinely go from having data locked...


Product

Aug 1st, 2016

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Finance: How we Looker at Looker

Looker is growing very quickly. While our growth is dramatic, our ability to scale using Looker may be best...


data stories

May 11th, 2017

Using New York City Taxi Data to Avoid Airport Traffic

Yellow cabs are as iconic as the NYC skyline. They're known for being fast—and a little bit scary. But is there a...


data stories

May 9th, 2017

5 Tips to Becoming a Data-Driven Marketer

Most people can pull up a pretty visualization or a create a wonderful presentation with numbers. But as a marketer,...


data stories

Apr 28th, 2017

The Metrics of Success

At Looker, we believe in putting our customers' success first. It’s a way of life around here. Caring for our...


data stories

Feb 28th, 2017

Marketing, Data, and a Shameless Plug for an eBook by...

Everything we do at Looker starts with data. We track campaigns, conversions, referrals, meetings, and really...


data stories

Feb 9th, 2017

Looker + DataVirtuality Pipes: Access, integrate and...

Looker is excited to be the exclusive launch partner for DataVirtuality’s new data integration solution - Pipes.


data stories

Feb 8th, 2017

How Data Actions make our Jobs Easier

As I’ve previously written, the ability to analyze our Salesforce.com data with Looker was an absolute game-changer...


Data Stories

Dec 15th, 2016

Unlocking Census Voting Data with Looker and BigQuery

Looker is partnering with Google Cloud Platform to take some of the most interesting public datasets and make them...


Data Stories

Jul 20th, 2016

You're Not Normal

One of the hardest things about reaching big audiences--whether you're designing tools for them or writing for...


Data Stories

May 11th, 2016

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5 Key Elements for Leveraging Data to Lead a Marketing Team

There are many aspects to leading and guiding a group of marketers to a business goal. I bet you have three or four...


Data Stories

Aug 29th, 2017

How Looker + Denodo Deliver Quicker Insights for Ultra...

Denodo is a data integration and data management company that’s partnered closely with Looker. Our platform...


Data Stories

Aug 25th, 2017

5 Tips for Growth Attribution Modeling That Actually Work

Someone told me that marketing attribution was a ‘sexy’ thing to talk about in the analytics community. Despite all...


Tech Talk

Aug 22nd, 2017

AWS Cost Optimization in Minutes: Usage Data, Cost...

As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...


Product

Aug 21st, 2017

Multi-Dimensional Segments For Improved Customer Nurturing

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 17th, 2017

How We A/B Test Looker.com at Looker

If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...


Tech Talk

Aug 16th, 2017

Build a Path to Predictive Analytics with Big Squid & Looker

What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...


Product

Aug 15th, 2017

AWS + Looker: Getting the Most Out of the Cloud

Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...


Product

Aug 14th, 2017

4 Questions to Ask Yourself Before You Start a Marketing...

Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...


Data Stories

Aug 9th, 2017

Specializing Retention Emails Using Behavioral Data

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 3rd, 2017

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