Looker Blog : Data Matters

Fantasy Football: Player and Position Analysis

Forbes pegged the fantasy football market at over $70 billion dollars, with nearly 60 million players building teams....


Data Stories

Aug 30, 2017

5 Key Elements for Leveraging Data to Lead a Marketing Team

There are many aspects to leading and guiding a group of marketers to a business goal. I bet you have three or four...


Data Stories

Aug 29, 2017

How Looker + Denodo Deliver Quicker Insights for Ultra...

Denodo is a data integration and data management company that’s partnered closely with Looker. Our platform...


Data Stories

Aug 25, 2017

5 Tips for Growth Attribution Modeling That Actually Work

Someone told me that marketing attribution was a ‘sexy’ thing to talk about in the analytics community. Despite all...


Tech Talk

Aug 22, 2017

AWS Cost Optimization in Minutes: Usage Data, Cost...

As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...


Product

Aug 21, 2017

Multi-Dimensional Segments For Improved Customer Nurturing

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 17, 2017

How We A/B Test Looker.com at Looker

If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...


Tech Talk

Aug 16, 2017

Build a Path to Predictive Analytics with Big Squid & Looker

What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...


Product

Aug 15, 2017

AWS + Looker: Getting the Most Out of the Cloud

Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...


Product

Aug 14, 2017

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It’s the End of BI as We Know It

I’ve often referred to the Looker Platform as the ‘3rd Wave’ of Business Intelligence. But as I talk to more and more...


Company

Mar 29th, 2017

How Looker Makes Growing a Data Platform an Organic...

At Looker, our emphasis on co-development ensures the customer truly understands the design decisions and has the...


Company

Mar 24th, 2017

Finally, Google App Data at Your Fingertips

Google recently announced BigQuery Data Transfer Service, which allows marketers to easily pipe all of their Google...


Company

Mar 16th, 2017

Data is What Makes Marketers Successful

If you can prove what is working, what is not, how the mix works together and achieves your lead and revenue goals,...


Company

Mar 9th, 2017

Looker Sponsors the Santa Cruz New Tech Meetup

New Tech Meetup has chapters all over the world, but you might be surprised to hear that the Santa Cruz New Tech...


Company

Mar 7th, 2017

No Data Left Behind: Introducing Singer, Open Source ETL

Looker is a powerful tool for exploring and visualizing all kinds of data, and our customers use us to gain insight...


Company

Mar 1st, 2017

Bringing the Kitchen Table to Dublin

At Looker, The Kitchen Table is literally a large wooden table in the middle of the office, where anyone on the...


Company

Feb 23rd, 2017

At Looker, the Love is Baked In

When we announced that we were changing the name of the Looker support team to The Department of Customer Love, a few...


Company

Feb 14th, 2017

Catching the Third Wave of Business Intelligence

People, especially in tech and data, love buzzwords. “Data democracy”, “data-driven”, “Big Data.” There's been a lot...


Company

Feb 3rd, 2017

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Data Science with Looker: Part I

Data scientists spend most of their time in a dedicated Data Science Environment (DSE) but only a small portion of...


Tech Talk

Apr 11th, 2017

Leveraging Apache NiFi for Agile Dataflows

Apache Nifi was originally created by the United States National Security Agency (NSA) and was open sourced in 2014....


Tech Talk

Mar 8th, 2017

The Creation of LookVR

On the engineering team at Looker we regularly do hack days where we can put aside our normal project and try to come...


Tech Talk

Feb 7th, 2017

Exploring your Data Lake with Amazon Athena and Looker

Today we are proud to announce that with our newest release, we now support Amazon Athena. Looker on Amazon Athena...


Tech Talk

Jan 19th, 2017

My Bets for 2017

2016 was an amazing year for data and, incidentally, also for Looker. I’m excited to see what 2017 has in store. I’ve...


Tech Talk

Dec 20th, 2016

BigQuery Standard SQL + Looker

Looker and BigQuery work better together than ever before. Read about how we’ve worked with Google Cloud Platform to...


Tech Talk

Sep 28th, 2016

Building A Census Data Application In No Time Flat

After making Census data explorable, we wanted to create an engaging, interactive experience to tell some of the...


Tech Talk

Aug 9th, 2016

A Confession

Most analysts would agree that SQL is simultaneously one of the most valuable and most frustrating tools in their...


Tech Talk

Jun 15th, 2016

Is It Worth Centralizing My Data?

At Looker, we talk to a lot of companies about their data. One of the most common conversations we have is around...


Tech Talk

May 2nd, 2016

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Marketing Analytics for Everyone

It seems like 2017 is the year of marketing. User retention, ROI on ad-spend, customer lifetime value, predictive...


Product

Jul 19th, 2017

Kustomer + Looker Put Support Data Through a New Lens

The Customer Support function is playing an increasingly strategic and valuable role in companies. Today, we are...


product

Jun 22nd, 2017

CSV to Oprah in 5 (codeless) clicks

Flat-file formats like CSVs are a simple, universal way to store data. But as data gets bigger and bigger, getting a...


product

Jun 13th, 2017

Tenjin Looker Block: Run Smarter App Marketing Campaigns

In today’s mobile ecosystem, app marketers have to be savvy about how they allocate their ad spend. The landscape is...


Product

Jun 7th, 2017

Invest in your Most Valuable Asset with HR analytics

Modern marketing organizations utilize multiple tools to execute and track campaigns. However with so many different...


product

Apr 18th, 2017

Yes! We Have No Connectors

Over the last decade, we’ve seen an explosion of SaaS applications, all of which produce business-critical data....


product

Apr 6th, 2017

Announcing the Looker Block for Audience Analytics by...

We are excited to announce our new Audience Analytics Looker Block, which lets publishers instantly compare, see the...


product

Apr 4th, 2017

Improvado + Looker: Aggregate 40+ Cross-Channel Ad...

Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly...


product

Mar 23rd, 2017

The Journey to Agile Analytics

The traditional approach to analytics is far from agile. Before you can even ask a question you need to first extract...


product

Mar 21st, 2017

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Specializing Retention Emails Using Behavioral Data

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 3rd, 2017

Data of Thrones Part III: 7 Predictions for Game of...

Part of the draw of Game of Thrones are the challenges to normal storytelling tropes employed by both George R R...


Data Stories

Jul 13th, 2017

Data of Thrones Part II: Women on Screen

Game of Thrones has been both criticized for its treatment of women and praised for its fiercely bold female characters.


Data Stories

Jun 29th, 2017

Data of Thrones Part I: Screen Time, Episodes, and Death...

Looker is home to many Game of Thrones nerds, and recently we got our hands on some datasets describing the TV show...


Data Stories

Jun 21st, 2017

Marketing Conversion Rates: Clarity, Trust, and the...

Test, measure, iterate. The dialogue is similar with most SDR departments across tech: book more meetings, make more...


Data Stories

Jun 15th, 2017

Is our story of the 2016 election wrong? Let’s Ask the Data.

There were a lot of stories told about the 2016 Election. Working Class Whites? Hispanic voters? Unlikable...


data stories

May 31st, 2017

Finance: How we Looker at Looker

Looker is growing very quickly. While our growth is dramatic, our ability to scale using Looker may be best...


data stories

May 11th, 2017

Using New York City Taxi Data to Avoid Airport Traffic

Yellow cabs are as iconic as the NYC skyline. They're known for being fast—and a little bit scary. But is there a...


data stories

May 9th, 2017

5 Tips to Becoming a Data-Driven Marketer

Most people can pull up a pretty visualization or a create a wonderful presentation with numbers. But as a marketer,...


data stories

Apr 28th, 2017

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Fantasy Football: Player and Position Analysis

Forbes pegged the fantasy football market at over $70 billion dollars, with nearly 60 million players building teams....


Data Stories

Aug 30th, 2017

5 Key Elements for Leveraging Data to Lead a Marketing Team

There are many aspects to leading and guiding a group of marketers to a business goal. I bet you have three or four...


Data Stories

Aug 29th, 2017

How Looker + Denodo Deliver Quicker Insights for Ultra...

Denodo is a data integration and data management company that’s partnered closely with Looker. Our platform...


Data Stories

Aug 25th, 2017

5 Tips for Growth Attribution Modeling That Actually Work

Someone told me that marketing attribution was a ‘sexy’ thing to talk about in the analytics community. Despite all...


Tech Talk

Aug 22nd, 2017

AWS Cost Optimization in Minutes: Usage Data, Cost...

As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...


Product

Aug 21st, 2017

Multi-Dimensional Segments For Improved Customer Nurturing

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 17th, 2017

How We A/B Test Looker.com at Looker

If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...


Tech Talk

Aug 16th, 2017

Build a Path to Predictive Analytics with Big Squid & Looker

What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...


Product

Aug 15th, 2017

AWS + Looker: Getting the Most Out of the Cloud

Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...


Product

Aug 14th, 2017

4 Questions to Ask Yourself Before You Start a Marketing...

Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...


Data Stories

Aug 9th, 2017

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