Looker Blog : Data Matters

Piwik PRO Marketing Suite + Looker = better, quicker, deeper business insights

Karolina Lubowicka, Content Marketing, Piwik PRO

Oct 2, 2017

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Analyzing and measuring the behavior of website visitors is crucial for any business with a digital presence. This is also what marketing tools were designed for. They provide you with a way to inspect your users’ activity - you can see where they come from, where they exit your page, how much time they spend reading your content, which actions they perform, and much more. Then you can act on the gathered data and improve the performance of your websites, apps, and campaigns by making them more appealing for your customers.

With Piwik PRO - a marketing suite available in both the cloud and on-premises environments - on top of useful functionalities, you also retain full control over your data. The information you collect is never shared with a third party, and you can apply additional security measures to your data. All this allows you to collect valuable business insights while staying in compliance with the most stringent data privacy laws around the globe.

Because of its approach to data privacy, Piwik PRO has become the tool of choice among numerous financial and governmental institutions, including Accenture, the Government of Canada, and the European Commission.

However, when it comes business technologies, we know that two heads are always better than one. That’s why we partnered up with Looker to create a convenient solution that lets our users squeeze even more out of their data - a Block integrating Piwik PRO web analytics data with high-quality business intelligence.

See what new improvements the integration brings:

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Real-time analysis

For marketers, time is a valuable and very limited resource. You need to get things done as quickly as possible. Fortunately, you don’t need to wait around for data archival in order to create relevant reports. The integration gives Piwik PRO access to real-time reporting. Looker easily adapts to your particular data set and automatically presents the desired information.

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Combine dimensions and segments

Integrating Piwik PRO with Looker allows you to combine dimensions and segments with no limit on the number of metrics you can track. You’ll be able to create and share visualizations that tell a complete story with your data, free from virtually any technical limitations.

Hassle-free customization

Custom Reporting with Looker doesn't require extensive technical knowledge. Anyone can create new visualizations and explore their Piwik PRO data. All you need to do is create reports that compile only those metrics you know to be beneficial to your organization. At the same time, experienced analysts can go deeper and easily create more complex reports to share with the whole team.

Want to get started with Piwik PRO and Looker?

We hope that the use cases presented above shed some light on exactly how combining the power of data from Piwik PRO and the user-friendly interface of Looker gives you deeper insights into your user’s behavior to make better and quicker business decisions. But don’t just take our word for it - click here to give it a spin!

And if you want to learn more about Piwik PRO, just visit our website.

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