Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly drawing insights from their advertising data. This week, Looker will roll out the Improvado Block for data aggregation over 40 cross-channel advertising platforms. Improvado’s CEO, Daniel Kravtsov, explains the partnership below.
Improvado is the only API integration platform trusted by ad agencies and marketers to solve their most intricate business intelligence needs. Our customers aggregate data from over 40 of the most widely used social, search and display ad platforms, including:
Through API integrations, Improvado taps into the ad platforms and easily delivers data via:
Improvado's cross-channel advertising analysis block is ideal for any Looker user who would like to compare performance of 2 or more ad channels. Improvado consolidates all the advertising data you need in a centralized database, so that it can be explored via one convenient Looker block.
Above is the template dashboard for an overview at the platform level
This block includes 6 dashboards by default, providing you with everything you need to visualize and analyze your cross-platform data with ease. Customize any way you need for additional granularity, or create your own dashboard from scratch.
The template dashboards include all digital advertising metrics (such as Conversions and Cost-per-conversion) at various levels of granularity. You’ll be able to view performance at a high level across all platforms, or deepdive into Adwords, for example, on the Adgroup and even keyword level.
Above is the template dashboard for analyzing Bing Adgroups
You’ll also have access to platform specific dashboards for a closer look at Facebook or other platforms. The possibilities are endless, and it’s now incredibly easy to quickly visualize which campaigns are the most effective and make optimization decisions much faster.
To welcome Looker users to Improvado we’d like to offer Looker customers 25% off their first monthly rate*. To start using Improvado, sign up for an account today or reach out to firstname.lastname@example.org.
*Valid for new Improvado accounts only.