Every day, we work with innovative companies that are integrating data into their operations in ways that are transforming their business both competitively and culturally. So it’s easy for us to acknowledge that our industry - Business Intelligence, Big Data, Visualization and Data Management - is going through a massive transformation. Mary Meeker did a brilliant job looking on the surface at what has been happening in her annual Internet Trends report and called it the Third Wave of the evolution of the Data Platform.
Now Brian Hopkins of Forrester Research has taken up the big job of trying to identify, understand and categorize the ecosystem. Both a step back and a deep dive which has produced an extensive report called the Vendor Landscape: Insights Platform, Q3 2016.
Hopkins categorizes Looker as a Business Insights Platform which he defines as a platform that “Provide(s) a tightly integrated set of tools to help business users work with data to explore it, analyze it, and operationalize insights.”
That seems about right. We see our customers integrating Looker so deeply into their processes that it no longer looks like a traditional BI tool - something a small number of people check and run reports from on a regular basis - but instead Looker is deeply integrated into the day-to-day work of the company. Definitely a Data Platform or Organization-wide Analytics Platform as Mary Meeker categorizes us, and perhaps even more so a Business Insights Platform as Hopkins defines us.
As an example of where Looker can bring value to a company, Hopkins says:
“Your sales organization likely recognizes that its account managers need deeper insight while they are meeting with customers in the field. The insight team supporting sales enablement may find it easy to push insights from a business insight platform like Looker Data Science, which can also host data applications that deploy insights into customer relationship management (CRM) solutions.”