Looker Blog : Data Matters

Our Five Favorite Reads from 2017

The Looker Team

Dec 28, 2017

As 2017 comes to a close, we’re looking back at some of our favorite reads from the past year. From personal stories to practical guides, these articles cover the topics most on our minds, as well as our customers’.

Here are a few of the Looker team’s favorite (and most shared) stories from 2017:

From Burning Millions to Turning Profitable in Seven Months — How HotelTonight Did It
This compelling story by Sam Shank, CEO and co-founder of HotelTonight, describes how the HotelTonight team completely revamped their business approach over a span of just a few months. Shank’s practical, candid advice makes this one of our most read and widely shared articles of the year.

Five Building Blocks of a Data-driven Culture
This TechCrunch article by WeWork’s Carl Anderson and Michael Li argues that data should be made available and used by everyone in an organization, not just data scientists and analysts. Their “building blocks” lay out the groundwork for anyone building or honing their data driven culture.

How to avoid big data project failures: Your 5-step guide
Building the technical solution is only the beginning of the challenge of bringing new tools to an organization. This article from TechRepublic is chock-full of practical advice to help combat the real business challenges of implementing a new data solution, touching everything from justifying business value early to finding balance in timing.

Five Keys to Leading in the Age of Analytics
Data is changing the way we run our organizations, and this article from Data Center Knowledge covers key technologies and strategies every leader should consider, and how they’re shaping business objectives and cultures.

'Big Data' Is No Longer Enough: It's Now All About 'Fast Data'
In this story from Entrepreneur, Tx Zhou shares three practical tips for taking the next step in the data evolution: actually making big data usable in the modern organization.

Did we miss anything?

Send us your favorite reads from 2017 on Twitter: @Lookerdata!

Happy New Year! The Looker Team

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