Looker Blog : Data Matters

Celebrating Women of Data: Career Advice for Getting Ahead, Leading, and Making An Impact

Taylor Todd, Marketing at Looker

Mar 8, 2019

Women leaders of today are doing some pretty incredible things.

They are reshaping global industries to make room for growth and diversity. They’re pushing the envelope of innovation and starting businesses to provide opportunities in the workplace. Most importantly, they’re sharing their experiences, challenges, and learning with others — paving the way for the next, more diverse generation of leaders.

In celebration of International Women’s Day, we celebrate those who have shared their stories with our ‘Women of Data’ series to highlight the insights and lessons they’ve learned during their journeys.


What can women in the workplace do today to help build the foundation for successful careers?

Confidence can be hard to come by, but it is essential to leadership. If you don’t feel confident, dig in and figure out how to build your confidence. It might mean learning something new, developing expertise or simply creating affirmations to psych yourself up!
—Margaret Rosas, VP of the Department of Customer Love at Looker
(read Margaret’s full story here)

What advice would you give to women who are interested in pursuing a similar career path to yours?

Do It. Data is the new oil. Data is a currency of its own. In this field, the sky is the limit, as the uses and applications of data are infinite. Data like the internet will eventually drive every facet of our lives. Think of it as getting a ride to space on NASA’s first space shuttle, and getting to choose any planet to explore!
—Mico Yuk, Co-Founder of BI Brainz and the Analytics on Fire Podcast
(read Mico’s full story here)

Find out what you are really passionate about, what you would be happy spending every day doing, as opposed to a job that you like the idea of more than the actual day-to-day work. And keep an open mind about what your ideal job might look like, whether it be what industry you will work in, what location, or what size of company. You might surprise yourself and end up enjoying a job you never set out to get.
—Cara Baestlein, Implementation Engineering Lead at Snowplow Analytics
(read Cara’s full story here)

How can individuals use data to advance their ideas or careers?

Without data, you're just another person with an opinion (W. Edwards Deming). But when you know your business and you know how to use data effectively to explain and analyze your business, then you have just equipped yourself to successfully answer questions and solve problems.
—Amy Anthony, Senior Data and Analytics Leader
(read Amy’s full story here)

Data can help strengthen our narratives. When you want to push for a new idea or show how you're making an impact, lead with your story, but complement that story with data.
—Anicia Santos, Sales Engineering Manager at Looker
(read Anicia’s full story here)

Regardless of your team or role in a company, you can use data to better understand your baseline, set quantitative goals and work towards those goals. Along the way you can keep tabs on the important metrics so you can keep doing the things that are helping and iterate and change the things that aren’t.
—Liz Hartmann, Head of Product Analytics at Segment
(read Liz’s full story here)

How do you think data can help increase diversity in tech and help individuals advance their ideas or careers?

The most powerful part of data is it allows you to surface real information when making decisions rather than relying on assumptions. While I do not think that data is the solution to building this diverse and equal workplace, I do believe that it has the ability to ignite change. Just by showing simple workplace statistics, it causes individuals to think twice when faced with decisions that may impact diversity and equality.
—Rachel Bradley-Haas, Sr Manager of Business Analytics & Data Engineering at Heroku
(read Rachel’s full story here)

Data has no prejudice. Companies can analyze the data to uncover inequalities or areas that lack in diversity and work to correct them. Namely strives for that internally, and some of the most important work I do is to build software that helps HR professionals dig into their own workforce data.
—Oana Tararache, Data Engineering Manager at Namely
(read Oana’s full story here)

Data is very powerful. It permeates most of everything that we do, sometimes without us even realizing it. It can come in the form of KPIs that help you push your business in the right direction, or operational data that tells you the when, what, and where of your applications, warehouses, and traffic. What I think is most valuable about data is its function as a communication bridge between people across all different levels of a company. You may not understand the internal mechanics of other teams and departments, but you can understand the data, and that helps you drive your point across.
—Diana Streche, Data Engineer at Adore Me
(Diana’s full story coming soon!)

Share Your Story

If you know of someone who you think should be featured in our ‘Women of Data’ series, reach out to us — we’d love to hear from you!

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