Looker Blog : Data Matters

Catching the Third Wave

Jen Grant, Chief Marketing Officer

Jun 1, 2016

Mary Meeker of Kleiner Perkins released her annual Internet Trends report this morning and I thought about going surfing for sure (I don’t surf - but maybe now’s the time..?). If you don't know her, Mary is a bit of an Internet legend. When I was at Google back in early 2000s, Jonathan Rosenberg always sent around her report requiring that everyone read and understand her analysis. It was great advice that forced me and my teammates to stick our heads up above the day-to-day and think about what is happening in technology and what it means for the world. This year I was excited to see that data is part of her focus - specifically Data as a Platform. Every day we talk to Looker customers who tell us how they have fundamentally changed their way of doing business with the Looker Data Platform. And now, this massive shift has stepped onto a bigger stage.

The three waves she talks about are something we see every day. Data is either stuck in a bottleneck behind monolithic systems or is spread across a company stuffed into business applications and bolt-on BI tools. The Third Wave is the change our customers are experiencing with cool innovations like the Lookerbot in Slack and our Looker Data Apps where data becomes integrated into the very fabric of everyone’s day-to-day work.

We were also thrilled that she singled us out as one of the new breakout players pushing this third wave forward - showing how we’re moving from the chaos and complexity of the old way of analyzing data to the new data platform where data is integrated into every function and every workstream.

In reality, this trend is happening because of the innovative and unique ways customers like Warby Parker, Kohler, Avant, and Buzzfeed have turned Looker into a central decision-making platform that is woven into their every action and decision of their business. Every day we are thankful to have such smart and creative customers who are driving forward a new way of doing business and becoming the next wave of powerhouse companies on their way there.

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