Looker Blog : Data Matters

BEACON Digital: Let's chart your course to data discovery

Kathryn Petrini, Marketing Manager at Looker

Apr 30, 2020

After months of planning our global thought leadership series, BEACON, we’ve had to adjust our event strategy to an all-digital format. We look forward to the day when we again meet face-to-face, but until then we’re excited for the opportunity to scale BEACON and bring you a content-rich online program through BEACON Digital.

Starting May 19 - 21 for North America, May - June for EMEA, and lasting throughout the remainder of 2020, we are offering a multitude of digital event experiences, designed to help data newbies, seasoned professionals, and everyone in between orient themselves on their data journey.

Is BEACON Digital right for me?

If you are wondering if you should attend BEACON Digital, the answer is yes if any of the following apply to you:

Your existing BI tool(s) just aren’t cutting it, and you feel it’s time to up your data game

It’s easy to get stuck in a rut and lean on solutions that may no longer serve your organization. During the series, we’ll cover the importance of data modernization, how it can amplify your business, and, contrary to popular belief, just how easy it can be to get started.

Your current product offering includes analytics components that could benefit from some enhancements — or a full revamp

Embedded analytics solutions are changing the game for organizations whose core focus isn’t data itself. Not only can embedded analytics help make your organization more efficient, they can also make you more money. The ‘Driving Revenue Through Data Products’ track at BEACON Digital will show you exactly how.

Your organization has data, and you understand its importance, but not everyone else sees the light

Sure, having an analytics solution is great — but as they say, you can lead a horse to water, but you can’t make it drink. Same goes for your employees and peers. If data is not accessible, accurate, and comprehensible, your solution will have trouble succeeding, no matter how great it is. BEACON Digital will cover how to help your organization become more data literate, and how you can create and operationalize data so that integrating insights into workflows is a seamless process.

You are a total newbie when it comes to BI solutions and you are looking for ways to get started

Navigating the ever-changing data landscape can be overwhelming, we know. Throughout BEACON Digital, we’ll help you define your data strategy and provide you with tangible tips and tricks that you can leverage when evaluating the multitude of solutions available today.

Attend BEACON Digital and find your data direction

Check out the BEACON home page to learn more about the series and register for our upcoming North American and EMEA events.

We can’t wait to see you there!

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