Looker Blog : Data Matters
5 Tips for Growth Attribution Modeling That Actually Work
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Aug 22, 2017
AWS Cost Optimization in Minutes: Usage Data, Cost...
As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...
Product
Aug 21, 2017
Multi-Dimensional Segments For Improved Customer Nurturing
The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...
Data Stories
Aug 17, 2017
How We A/B Test Looker.com at Looker
If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...
Tech Talk
Aug 16, 2017
Build a Path to Predictive Analytics with Big Squid & Looker
What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...
Product
Aug 15, 2017
AWS + Looker: Getting the Most Out of the Cloud
Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...
Product
Aug 14, 2017
4 Questions to Ask Yourself Before You Start a Marketing...
Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...
Data Stories
Aug 9, 2017
Specializing Retention Emails Using Behavioral Data
The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...
Data Stories
Aug 3, 2017
Why we release every four weeks
Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...
Product
Aug 1, 2017
Lightning Talks at JOIN 2017: What to Expect
When we sent out a call for speakers to present at JOIN 2017, we were excited and humbled by the number of data...
Company
Jul 26, 2017
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Lightning Talks at JOIN 2017: What to Expect
When we sent out a call for speakers to present at JOIN 2017, we were excited and humbled by the number of data...
Company
Jul 26th, 2017
The Era of the Cloud and the Intelligent Business
We are honored to be included, along with many customers and partners, in the Forbes Cloud 100. It's impressive to...
Company
Jul 11th, 2017
The JOIN 2017 Agenda is Here and it Rocks
Ask any of my friends or colleagues, they will tell you that I’m easily excitable. With that said...this agenda is...
Company
Jun 28th, 2017
JOIN: Stay Curious, Keep Asking
Looker’s annual user conference, JOIN, returns home to the San Francisco Bay Area this year as the place to Keep...
Company
Jun 12th, 2017
Driving Growth with Data: Mary Meeker's 2017 Internet...
If there’s one place to get a better understanding of the latest in tech, it’s Mary Meeker of Kleiner Perkins’...
Company
Jun 5th, 2017
JOIN 2017: 5 Things You Don't Want to Miss
The goal for JOIN is simple: Provide an intimate environment where smart data people can meet each other, mingle with...
Company
May 18th, 2017
Culture Comes from the Inside Out, not the Outside In
Looker was recently announced as the #3 mid-sized company and #1 mid-sized tech company on the Silicon Valley...
Company
Apr 24th, 2017
It’s the End of BI as We Know It
I’ve often referred to the Looker Platform as the ‘3rd Wave’ of Business Intelligence. But as I talk to more and more...
Company
Mar 29th, 2017
How Looker Makes Growing a Data Platform an Organic...
At Looker, our emphasis on co-development ensures the customer truly understands the design decisions and has the...
Company
Mar 24th, 2017
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5 Tips for Growth Attribution Modeling That Actually Work
Someone told me that marketing attribution was a ‘sexy’ thing to talk about in the analytics community. Despite all...
Tech Talk
Aug 22nd, 2017
How We A/B Test Looker.com at Looker
If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...
Tech Talk
Aug 16th, 2017
Redshift, BigQuery, and Apache Spark, Oh My! - Looker’s...
Today, for the first time, we’ve collected everything we know about databases in one place, and we hope it will...
Tech Talk
Jul 17th, 2017
Moving Zendesk Data into BigQuery with help from Apache...
With the release of NiFi 1.2/1.3 a number of new processors were introduced, included in these are the Wait/Notify,...
Tech Talk
Jun 20th, 2017
Introducing MemSQL Cloud: The Real-Time Data Warehouse...
Looker is excited to be a launch partner for MemSQL Cloud. We’ve worked closely with MemSQL to support their...
Tech Talk
Jun 14th, 2017
Why Nesting Is So Cool
New data warehousing technologies provide you with better options for dealing with nested data. Now, when you're...
Tech Talk
May 24th, 2017
Query Exabytes of Data in AWS with Looker’s Native...
Looker natively supports Amazon Redshift Spectrum, which allows users to analyze exabytes of data stored in S3...
Tech Talk
May 18th, 2017
Elastic Analytic Databases
Increasing data volumes, the need to support huge numbers of users, and the advent of the cloud has paved the way for...
Tech Talk
Apr 20th, 2017
Data Science with Looker: Part II
To show how seamlessly Looker can integrate into a data science workflow, we took a public dataset (Seattle bikeshare...
Tech Talk
Apr 13th, 2017
View Archive
AWS Cost Optimization in Minutes: Usage Data, Cost...
As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...
Product
Aug 21st, 2017
Build a Path to Predictive Analytics with Big Squid & Looker
What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...
Product
Aug 15th, 2017
AWS + Looker: Getting the Most Out of the Cloud
Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...
Product
Aug 14th, 2017
Why we release every four weeks
Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...
Product
Aug 1st, 2017
Closing the Loop Between Data Analysis and Action
Tell me if this sounds familiar. You want to do a comprehensive analysis of your customers--to identify high-value...
Product
Jul 25th, 2017
Marketing Analytics for Everyone
It seems like 2017 is the year of marketing. User retention, ROI on ad-spend, customer lifetime value, predictive...
Product
Jul 19th, 2017
Kustomer + Looker Put Support Data Through a New Lens
The Customer Support function is playing an increasingly strategic and valuable role in companies. Today, we are...
product
Jun 22nd, 2017
CSV to Oprah in 5 (codeless) clicks
Flat-file formats like CSVs are a simple, universal way to store data. But as data gets bigger and bigger, getting a...
product
Jun 13th, 2017
Tenjin Looker Block: Run Smarter App Marketing Campaigns
In today’s mobile ecosystem, app marketers have to be savvy about how they allocate their ad spend. The landscape is...
Product
Jun 7th, 2017
View Archive
Multi-Dimensional Segments For Improved Customer Nurturing
The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...
Data Stories
Aug 17th, 2017
4 Questions to Ask Yourself Before You Start a Marketing...
Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...
Data Stories
Aug 9th, 2017
Specializing Retention Emails Using Behavioral Data
The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...
Data Stories
Aug 3rd, 2017
Data of Thrones Part III: 7 Predictions for Game of...
Part of the draw of Game of Thrones are the challenges to normal storytelling tropes employed by both George R R...
Data Stories
Jul 13th, 2017
Data of Thrones Part II: Women on Screen
Game of Thrones has been both criticized for its treatment of women and praised for its fiercely bold female characters.
Data Stories
Jun 29th, 2017
Data of Thrones Part I: Screen Time, Episodes, and Death...
Looker is home to many Game of Thrones nerds, and recently we got our hands on some datasets describing the TV show...
Data Stories
Jun 21st, 2017
Marketing Conversion Rates: Clarity, Trust, and the...
Test, measure, iterate. The dialogue is similar with most SDR departments across tech: book more meetings, make more...
Data Stories
Jun 15th, 2017
Is our story of the 2016 election wrong? Let’s Ask the Data.
There were a lot of stories told about the 2016 Election. Working Class Whites? Hispanic voters? Unlikable...
data stories
May 31st, 2017
Finance: How we Looker at Looker
Looker is growing very quickly. While our growth is dramatic, our ability to scale using Looker may be best...
data stories
May 11th, 2017
5 Tips for Growth Attribution Modeling That Actually Work
Someone told me that marketing attribution was a ‘sexy’ thing to talk about in the analytics community. Despite all...
Tech Talk
Aug 22nd, 2017
AWS Cost Optimization in Minutes: Usage Data, Cost...
As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...
Product
Aug 21st, 2017
Multi-Dimensional Segments For Improved Customer Nurturing
The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...
Data Stories
Aug 17th, 2017
How We A/B Test Looker.com at Looker
If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...
Tech Talk
Aug 16th, 2017
Build a Path to Predictive Analytics with Big Squid & Looker
What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...
Product
Aug 15th, 2017
AWS + Looker: Getting the Most Out of the Cloud
Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...
Product
Aug 14th, 2017
4 Questions to Ask Yourself Before You Start a Marketing...
Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...
Data Stories
Aug 9th, 2017
Specializing Retention Emails Using Behavioral Data
The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...
Data Stories
Aug 3rd, 2017
Why we release every four weeks
Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...
Product
Aug 1st, 2017
Lightning Talks at JOIN 2017: What to Expect
When we sent out a call for speakers to present at JOIN 2017, we were excited and humbled by the number of data...
Company
Jul 26th, 2017