Looker Blog : Data Matters

Click Attribution: Types of Models & Attribution Strategy

Click attribution is a way to determine what sources or campaigns are driving the most results for online companies....

How Milk Bar is Driving Data Adoption with Looker

“Wait, why does a bakery need a data engineer?” I get that a lot. I’m a data team of one at Milk Bar, the popular...

Why We Built a Data Culture at Fivetran

At Fivetran, we build technology that centralizes data from different applications into data warehouses, so enabling...

Women of Data: June He, Data Scientist at Datatonic

We’re thrilled to introduce our latest woman of data, June He! Since earning her B.S. in Mathematics/Economics from...

How Systems of Insight Will Transform BI & Analytics

What do you think of when you hear the term “business intelligence”? I suspect most of us immediately see visions of...

How to Choose the Best Chart or Graph for your Data

The quality of our lives is determined by the choices we make. Sometimes the choices are simple, like which flavor of...

Putting the Hack in Hackathon: The Winners of Looker_Hack...

Following the success of our first Hackathon last October at JOIN 2018, we wanted a way to show some #LoveLookerLove...

The Rise of the Multi-Cloud Data Platform

Cloud infrastructure is now mainstream, with more than 80% of all enterprise workloads expected to be cloud-based in...

Growing with Data at Indigo Ag

When I think about what it means to have a data-driven culture, I think of an organization where the use of data is...