Looker Blog : Data Matters

The Platform for Data

For decades organizations have been using data to better understand trends or events that are happening in and around...

6 Reasons To Love Looker 6

This week, we are proud to announce the launch of Looker 6. Looker 6 takes the analytics platform to a new level with...

Looker Achieves SOC 2 Type 2 Compliance

Looker remains committed to continually improving its security and compliance practice. In September of 2018, our...

How To Use Predictive Analytics and Forecasting To Save...

Predictive analytics and forecasting can save your company considerable amounts of money, and what better place for...

Actionable Call Measurement Metrics for Inside Sales

Performance optimization in the world of inside sales and call analytics often focus on vanity metrics. Vanity...

JOIN 2018 Hackathon

Now more than ever, the accomplishments developers are having on organizations and product users are inspiring future...

An Analyst’s Guide to Data Virtualization

Imagine that everything you wrote had to be written on a typewriter. Any typos meant getting out the Wite-Out, and...

How to Measure Event ROI & Impact

Analyzing offline marketing activities is crucial to understanding the return on investment (ROI) and impact of these...

Must-Have KPIs for Your Marketing Dashboards

Over the last few years I have really come to appreciate the value of data for driving and aligning what marketing...