Looker Blog : Data Matters

5 Tips for Growth Attribution Modeling That Actually Work


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Aug 22, 2017

AWS Cost Optimization in Minutes: Usage Data, Cost...

As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...


Product

Aug 21, 2017

Multi-Dimensional Segments For Improved Customer Nurturing

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 17, 2017

How We A/B Test Looker.com at Looker

If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...


Tech Talk

Aug 16, 2017

Build a Path to Predictive Analytics with Big Squid & Looker

What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...


Product

Aug 15, 2017

AWS + Looker: Getting the Most Out of the Cloud

Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...


Product

Aug 14, 2017

4 Questions to Ask Yourself Before You Start a Marketing...

Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...


Data Stories

Aug 9, 2017

Specializing Retention Emails Using Behavioral Data

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 3, 2017

Why we release every four weeks

Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...


Product

Aug 1, 2017

Lightning Talks at JOIN 2017: What to Expect

When we sent out a call for speakers to present at JOIN 2017, we were excited and humbled by the number of data...


Company

Jul 26, 2017

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Lightning Talks at JOIN 2017: What to Expect

When we sent out a call for speakers to present at JOIN 2017, we were excited and humbled by the number of data...


Company

Jul 26th, 2017

The Era of the Cloud and the Intelligent Business

We are honored to be included, along with many customers and partners, in the Forbes Cloud 100. It's impressive to...


Company

Jul 11th, 2017

The JOIN 2017 Agenda is Here and it Rocks

Ask any of my friends or colleagues, they will tell you that I’m easily excitable. With that said...this agenda is...


Company

Jun 28th, 2017

JOIN: Stay Curious, Keep Asking

Looker’s annual user conference, JOIN, returns home to the San Francisco Bay Area this year as the place to Keep...


Company

Jun 12th, 2017

Driving Growth with Data: Mary Meeker's 2017 Internet...

If there’s one place to get a better understanding of the latest in tech, it’s Mary Meeker of Kleiner Perkins’...


Company

Jun 5th, 2017

JOIN 2017: 5 Things You Don't Want to Miss

The goal for JOIN is simple: Provide an intimate environment where smart data people can meet each other, mingle with...


Company

May 18th, 2017

Culture Comes from the Inside Out, not the Outside In

Looker was recently announced as the #3 mid-sized company and #1 mid-sized tech company on the Silicon Valley...


Company

Apr 24th, 2017

It’s the End of BI as We Know It

I’ve often referred to the Looker Platform as the ‘3rd Wave’ of Business Intelligence. But as I talk to more and more...


Company

Mar 29th, 2017

How Looker Makes Growing a Data Platform an Organic...

At Looker, our emphasis on co-development ensures the customer truly understands the design decisions and has the...


Company

Mar 24th, 2017

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5 Tips for Growth Attribution Modeling That Actually Work

Someone told me that marketing attribution was a ‘sexy’ thing to talk about in the analytics community. Despite all...


Tech Talk

Aug 22nd, 2017

How We A/B Test Looker.com at Looker

If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...


Tech Talk

Aug 16th, 2017

Redshift, BigQuery, and Apache Spark, Oh My! - Looker’s...

Today, for the first time, we’ve collected everything we know about databases in one place, and we hope it will...


Tech Talk

Jul 17th, 2017

Moving Zendesk Data into BigQuery with help from Apache...

With the release of NiFi 1.2/1.3 a number of new processors were introduced, included in these are the Wait/Notify,...


Tech Talk

Jun 20th, 2017

Introducing MemSQL Cloud: The Real-Time Data Warehouse...

Looker is excited to be a launch partner for MemSQL Cloud. We’ve worked closely with MemSQL to support their...


Tech Talk

Jun 14th, 2017

Why Nesting Is So Cool

New data warehousing technologies provide you with better options for dealing with nested data. Now, when you're...


Tech Talk

May 24th, 2017

Query Exabytes of Data in AWS with Looker’s Native...

Looker natively supports Amazon Redshift Spectrum, which allows users to analyze exabytes of data stored in S3...


Tech Talk

May 18th, 2017

Elastic Analytic Databases

Increasing data volumes, the need to support huge numbers of users, and the advent of the cloud has paved the way for...


Tech Talk

Apr 20th, 2017

Data Science with Looker: Part II

To show how seamlessly Looker can integrate into a data science workflow, we took a public dataset (Seattle bikeshare...


Tech Talk

Apr 13th, 2017

View Archive

AWS Cost Optimization in Minutes: Usage Data, Cost...

As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...


Product

Aug 21st, 2017

Build a Path to Predictive Analytics with Big Squid & Looker

What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...


Product

Aug 15th, 2017

AWS + Looker: Getting the Most Out of the Cloud

Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...


Product

Aug 14th, 2017

Why we release every four weeks

Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...


Product

Aug 1st, 2017

Closing the Loop Between Data Analysis and Action

Tell me if this sounds familiar. You want to do a comprehensive analysis of your customers--to identify high-value...


Product

Jul 25th, 2017

Marketing Analytics for Everyone

It seems like 2017 is the year of marketing. User retention, ROI on ad-spend, customer lifetime value, predictive...


Product

Jul 19th, 2017

Kustomer + Looker Put Support Data Through a New Lens

The Customer Support function is playing an increasingly strategic and valuable role in companies. Today, we are...


product

Jun 22nd, 2017

CSV to Oprah in 5 (codeless) clicks

Flat-file formats like CSVs are a simple, universal way to store data. But as data gets bigger and bigger, getting a...


product

Jun 13th, 2017

Tenjin Looker Block: Run Smarter App Marketing Campaigns

In today’s mobile ecosystem, app marketers have to be savvy about how they allocate their ad spend. The landscape is...


Product

Jun 7th, 2017

View Archive

Multi-Dimensional Segments For Improved Customer Nurturing

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 17th, 2017

4 Questions to Ask Yourself Before You Start a Marketing...

Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...


Data Stories

Aug 9th, 2017

Specializing Retention Emails Using Behavioral Data

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 3rd, 2017

Data of Thrones Part III: 7 Predictions for Game of...

Part of the draw of Game of Thrones are the challenges to normal storytelling tropes employed by both George R R...


Data Stories

Jul 13th, 2017

Data of Thrones Part II: Women on Screen

Game of Thrones has been both criticized for its treatment of women and praised for its fiercely bold female characters.


Data Stories

Jun 29th, 2017

Data of Thrones Part I: Screen Time, Episodes, and Death...

Looker is home to many Game of Thrones nerds, and recently we got our hands on some datasets describing the TV show...


Data Stories

Jun 21st, 2017

Marketing Conversion Rates: Clarity, Trust, and the...

Test, measure, iterate. The dialogue is similar with most SDR departments across tech: book more meetings, make more...


Data Stories

Jun 15th, 2017

Is our story of the 2016 election wrong? Let’s Ask the Data.

There were a lot of stories told about the 2016 Election. Working Class Whites? Hispanic voters? Unlikable...


data stories

May 31st, 2017

Finance: How we Looker at Looker

Looker is growing very quickly. While our growth is dramatic, our ability to scale using Looker may be best...


data stories

May 11th, 2017

View Archive

5 Tips for Growth Attribution Modeling That Actually Work

Someone told me that marketing attribution was a ‘sexy’ thing to talk about in the analytics community. Despite all...


Tech Talk

Aug 22nd, 2017

AWS Cost Optimization in Minutes: Usage Data, Cost...

As the breadth of AWS products and services continues to grow (hundreds of new products last year alone!), customers...


Product

Aug 21st, 2017

Multi-Dimensional Segments For Improved Customer Nurturing

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 17th, 2017

How We A/B Test Looker.com at Looker

If you’re anything like me, as soon as your manager came to you with the novel idea of testing the company’s website...


Tech Talk

Aug 16th, 2017

Build a Path to Predictive Analytics with Big Squid & Looker

What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...


Product

Aug 15th, 2017

AWS + Looker: Getting the Most Out of the Cloud

Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...


Product

Aug 14th, 2017

4 Questions to Ask Yourself Before You Start a Marketing...

Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...


Data Stories

Aug 9th, 2017

Specializing Retention Emails Using Behavioral Data

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 3rd, 2017

Why we release every four weeks

Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...


Product

Aug 1st, 2017

Lightning Talks at JOIN 2017: What to Expect

When we sent out a call for speakers to present at JOIN 2017, we were excited and humbled by the number of data...


Company

Jul 26th, 2017

View Archive