Looker Blog : Data Matters

Subscribe for the Latest Posts

Click Attribution: Types of Models & Attribution Strategy

Click attribution is a way to determine what sources or campaigns are driving the most results for online companies....

Tech Talk

Aug 15, 2019

How Milk Bar is Driving Data Adoption with Looker

“Wait, why does a bakery need a data engineer?” I get that a lot. I’m a data team of one at Milk Bar, the popular...

Data Stories

Aug 14, 2019

Why We Built a Data Culture at Fivetran

At Fivetran, we build technology that centralizes data from different applications into data warehouses, so enabling...

Data Stories

Aug 9, 2019

Women of Data: June He, Data Scientist at Datatonic

We’re thrilled to introduce our latest woman of data, June He! Since earning her B.S. in Mathematics/Economics from...

Data Stories

Aug 9, 2019

How Systems of Insight Will Transform BI & Analytics

What do you think of when you hear the term “business intelligence”? I suspect most of us immediately see visions of...

Tech Talk

Jul 29, 2019

How to Choose the Best Chart or Graph for your Data

The quality of our lives is determined by the choices we make. Sometimes the choices are simple, like which flavor of...

Data Stories

Jul 23, 2019

Putting the Hack in Hackathon: The Winners of Looker_Hack...

Following the success of our first Hackathon last October at JOIN 2018, we wanted a way to show some #LoveLookerLove...


Jul 18, 2019

The Rise of the Multi-Cloud Data Platform

Cloud infrastructure is now mainstream, with more than 80% of all enterprise workloads expected to be cloud-based in...

Tech Talk

Jul 13, 2019

Growing with Data at Indigo Ag

When I think about what it means to have a data-driven culture, I think of an organization where the use of data is...

Data Stories

Jul 11, 2019

View Archive