What is BARC’s The BI & Analytics Survey?

BARC’s The BI & Analytics Survey 21 is the world's largest and most comprehensive survey of business intelligence (BI) software users, providing feedback from over 2,500 respondents using 33 BI solutions.

Download Looker’s highlights in BARC’s The BI & Analytics Survey 21 to learn why customers recommend Looker.

Scoring 22 top-ranks and 47 leading positions in its four peer groups

Looker is consistently ranked number 1 across all of its peer groups for Project success, Business value, Cloud BI and Innovation in BARC's The BI & Analytics Survey 21.

Project success

When asked to rate their level of satisfaction with various aspects of their implementation projects, Looker customers consistently raved about their experiences. As a result, Looker is the undisputed winner for this KPI across all of its peer groups and for the entire BI & Analytics Survey.

Cloud BI

Looker has performed excellently in this KPI for the last three years. Looker is committed to a multicloud strategy and supports multiple data sources and deployment methods to provide customers choice without compromising on transparency, security, and privacy.


Looker customers cited the vendor’s innovative capacity as a major reason for selecting the product. Looker was voted #1 in ‘Innovation’ in all of its peer groups, due to strong ratings for Location intelligence, Visual analysis, Operational BI, and Embedded BI.

Reviews from BARC’s The BI & Analytics Survey 2021

See why customers recommend Looker in BARC’s The BI & Analytics Survey 21.

I truly believe that I am 1000% more effective at my job because of Looker. I would, and do, recommend it to anyone.

Head of BI & Analytics Competence Center, retail

I enjoy working with Looker. We have tried many BI solutions on the market and none has empowered our business users remotely as much as Looker has.

CIO/Head of IT, manufacturing

Innovative company, cares about client success, professional and competent workers.

Project manager for departmental BI/analytics, healthcare

BARC’s The BI & Analytics Survey 21

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